10 Tips on how to create a user friendly landing page

In this article, we'll show you how to create a landing page UI that is easy to navigate and easy to use. We'll also discuss the importance of user feedback and how to collect it effectively.

Nov 21, 2023
10 Tips on how to create a user friendly landing page
Creating a user-friendly landing page UI can be a challenge, but it's definitely worth it if you want to achieve higher conversion rates. In this article, we'll show you how to create a landing page UI that is easy to navigate and easy to use. We'll also discuss the importance of user feedback and how to collect it effectively. By following these guidelines, you'll create a landing page that is both usable and effective.

Create powerful call-to-actions

Creating powerful call-to-actions is essential for driving people to take action on your website. This can be done through effective click-through rates (CTRs) and conversion rates, which can be improved by incorporating effective CTAs into your website's design and development.
Here are some tips to help you create effective CTAs:
1. Use clear, concise language - Make sure your CTAs are easy to understand and easy to click. Use simple, easy-to-read font sizes, and keep all text within the button itself.
2. Keep your CTAs short and sweet - Make it easy for people to take action without getting bogged down in too much information. Keep your CTA buttons below the fold if possible, so that people have enough room to read the rest of the page before making a decision.
3. Include a CTA button on every page - This will help you track which pages are converting best, and help you to optimize your CTA buttons for even more conversion potential.
4. Test and tweak - Just like with any other part of your website, test and tweak your CTAs until they're working exactly the way you want them to. There's no one perfect way to do this - experimentation is key!

Add a feedback widget

Adding a feedback widget to your landing page is a great way to get feedback from your visitors and improve the quality of your content. Here's how it works:
1. Choose a widget that best suits your needs - There are many different types of feedback widgets available, so it's important to choose the one that is most appropriate for your website. Some popular options include survey widgets, rating and review widgets, and questionnaires.
2. Install the widget - Once you've chosen a widget, you need to install it on your landing page. This can be done by clicking on the "Add a Widget" button on our homepage and selecting the widget from the list.
3. Ask your visitors to provide feedback - Now that the widget is installed, it's time to ask your visitors to provide feedback. Simply ask them to complete the questionnaire or fill out the rating and review forms and click submit. You will then be able to view the results of the feedback survey on your landing page.
By adding a feedback widget to your landing page, you are sure to get valuable feedback that can help you improve the quality of your content and attract more visitors who will want to share their thoughts with you.

Use simple UI elements

A good user interface (UI) should be easy to use and navigate. It should also be visually appealing so that users feel comfortable using it. Here are a few simple UI elements that can help make your website easier to use:
1. Menus - Menus are a great way to provide users with a clear and concise overview of your website's content. They should be organized and easy to navigate, and they should be displayed in an intuitive way so that users don't have to search for them.
2. Navigation bars - Navigation bars are a great way to keep users organized and aware of where they are on your website. They should be prominently displayed, and they should include all the main areas of your website.
3. Clear labels - Labels are important because they help users understand the purpose of different elements on your website. Clear labels make it easy for them to find what they're looking for, no matter how crowded the page may be.
4. Easy-to-use forms - Forms should be easy to fill out and submit, without requiring too much information upfront. They should also be formatted in a way that's easy to read and understand, without being too cluttered or confusing.

Make UI desktop and mobile friendly

UI desktop and mobile friendly means improving the look and feel of your website so that it looks good on both desktop and mobile devices. Here are a few tips to help you achieve this:
1. Use a consistent design language - A good way to ensure that your website looks good on both desktop and mobile devices is to use a similar design language. This means using the same fonts, colors, and layout across all platforms.
2. Use responsive design - If your website is not responsive, users on mobile devices will have a harder time viewing your content. Make sure to adjust your layout so that it looks good on all devices, from large monitors to small smartphones and tablets.
3. Use typography wisely - Typography is one of the most important elements of a good UX, and it's also important on mobile devices. When designing your website, make sure to use typefaces that are easy to read at small sizes, without sacrificing legibility at larger sizes.
4. Test your site on different devices - Once you have a design that you're happy with, it's important to test it on different devices. This includes using a phone or tablet simulator, as well as different browsers (like Chrome or Firefox). Make sure that your site looks good in all conditions and configurations!

Create catchy headlines for landing page

Headlines are one of the most important aspects of effective SEO. They need to be catchy, attention-grabbing, and informative in order to get people to click through to your landing page. Here are some tips for creating catchy headlines that will help you boost your website's SEO:
1. Use keyword phrases - When you're creating your headline, be sure to include keywords that are relevant to your target audience. This will help improve your website's visibility in search engine results pages (SERPs).
2. Use active and passive voice - Headlines that use active voice are more dynamic and tend to attract attention. Passive voice headlines tend to be less engaging, but they still work well when they're well written.
3. Use a mix of both - Try using a mix of both active and passive voice headlines in order to create the perfect balance for your landing page.
4. Be creative - You don't have to stick to the same formula when it comes to creating catchy headlines - go ahead and experiment with different ideas until you find something that works best for your site.
5. Keep it short and sweet - Longer headlines often aren't as effective as shorter ones, so keep them under 50 characters or less. This is especially important if you want people to click through to your landing page!

Make Navigation Intuitive

There are a few things you can do to make your navigation more intuitive and easy to use for your landing page.
1. Use clear and concise titles - All of the menu items on your landing page should have concise, easy-to-read titles that accurately reflect the content within. This will help your users navigate quickly and easily.
2. Use simple and easy-to-understand text formatting - You should use standard, easily understood font types and alignment settings on your landing page so that users can quickly read through the page without having to squint or figure out how to type in special characters.
3. Use well-organized headings and subheadings - Headings and subheadings should be used liberally throughout your landing page so that users can understand the main points of each section quickly and easily.
4. Use clear visual images - Your images should be large enough to be easily visible but not so large that they take up too much space on the page or overwhelm the text. You also want them to be high quality and relevant to your content, so choose wisely!

Include Social Proof

Adding social proof to your landing page can help increase conversions by convincing potential customers that your offer is worth taking. There are a few different ways to add social proof to your landing page, and each has its own advantages and disadvantages.
One of the most common ways to add social proof to a landing page is to include testimonials from past customers. This is a great way to show potential customers that others have found the offer useful and worth investing in. However, testimonials can also be difficult for customers to verify, which could lead to negative feedback.
Another way to add social proof to your landing page is through images. Including images of happy customers on your page can help convince potential customers that your offer is worth taking. However, images can also be difficult for customers to see and understand, which could lead to negative feedback.
Finally, you can also include testimonials on social media channels like Twitter and LinkedIn. This way, potential customers can see and read testimonials from friends and family before making a decision about investing in your offer. However, this approach can be less effective than using other methods because it's difficult for potential customers to find and read testimonials on social media channels.

Explain how you're solving the problem

It's important to be able to explain your solution in a clear and concise way so that people can understand it and decide if it's the right solution for them. Here's how I would do it in my landing page:
1. Clearly state the problem - In order for someone to decide if your solution is the right one for them, you need to make it clear what the problem is. Make sure to include all the necessary details so that people understand exactly what they're dealing with.
2. Offer a solution - After stating the problem, you need to offer a solution. This should be a simple and concise explanation of what you believe can fix the issue. Remember, people are usually looking for solutions, not just information!
3. Make it easy to buy - The last thing you want is someone to get lost in your landing page and never find their way to buying your product or service. Make it easy for them by including clear instructions on how to buy, as well as helpful customer reviews and testimonials.

Add illustrations on your landing page

Adding illustrations on your landing page can help you to engage and capture the attention of potential customers. By including illustrations that are relevant to your product or service, you can create a more engaging experience for your visitors.
There are a few things to keep in mind when designing your illustrations:
1. Make sure the illustrations are relevant to your product or service - Make sure that the illustrations reflect the topics and subjects that are covered in your content. If you're selling online products, for example, include illustrations related to online shopping and product reviews.
2. Utilize different media types - You don't have to limit yourself to just images - you can also use videos, infographics, and text-based illustrations. Try to use as many different media types as possible to give your visitors a more varied and engaging experience.
3. Be creative - Don't be afraid to experiment - if something works well, keep using it! There's no wrong way to go about things when it comes to designing your illustrations - as long as they're effective, that is!

Choose Color Carefully

When designing your landing page, it's important to choose a color that is both eye-catching and easy to read. Here are some guidelines to help you pick the right color for your page:
1. Choose a color that is easy to see - The color you choose should be easy to see on both computer screens and mobile devices.
2. Choose a color that is not too saturated or too light - Colors that are too saturated or too light can be difficult to see on some screens, especially when viewed in direct sunlight.
3. Choose a color that is complementary to your brand - Your landing page should be complementary to your brand name and logo, so make sure the color you choose is also complementary.
4. Choose a color that will work well with your website's design - Landing pages are usually designed with a modern look, so make sure the color you choose will also look good in this style.


The new generation of customers is extremely tech savvy. They expect great user experience while using your product or service. In such cases, it becomes essential to create an attractive and appealing landing page for them. However, you should not forget about the basic principles of UI design as well. By following these tips, you are sure to create a reliable and trustworthy user-friendly website for your business that will allow people to convert easily and quickly.