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What is SaaS product management? Everything you need to know

Akil Natchimuthu
May 13, 2022
What is SaaS product management? Everything you need to know

Saas products are becoming increasingly complex, and it's essential that product managers have the skills necessary to manage these products effectively. In this article, we'll discuss some of the key skill sets that are necessary for a successful saas product manager. We'll also provide a sample training program that can help you acquire these skills.

What is SaaS Product Management?

Software as a Service (SaaS) is a delivery model for software where the software is delivered over the internet and is accessible from a browser. In this model, the customer pays for the software through a monthly subscription instead of buying or deploying the software.

The goal of SaaS product management is to ensure that the customer's experience with the SaaS product is positive. This includes everything from designing and developing an effective user interface to ensuring that there are no technical issues with the product.

Who is a product manager?

A product manager is responsible for the overall product vision and strategy for a company or organization, and leads the development of products and services. He or she is responsible for meeting customer needs through the development of products that are both technically feasible and profitable. In addition, product managers work with other departments to ensure that the products they develop integrate with other areas of the business to create a holistic experience.

There are a few things that are indicative of a successful product manager: they have strong organizational abilities, excel in communication and collaboration, have deep knowledge of their product category, and have experience in product development.

What Does a SaaS Product Manager Do?

A SaaS product manager is responsible for the overall success of a SaaS product. They must be able to create a roadmap, prioritize features, and make sure that the product is delivered on time and within budget. They also need to be able to work with other departments within the company (such as marketing, engineering, and customer service) to ensure that the product is accessible and meets customer needs.

The role of a SaaS product manager is complex and challenging, but it can be rewarding if it is done well. If you are interested in becoming a SaaS product manager, there are a number of resources that you can use to get started. For example, you can attend online courses or workshops offered by companies such as UpWork or Skillshare. Alternatively, you can read books or articles about the role to gain a better understanding of what it entails. Finally, you can talk to current product managers in your field to get advice on how to develop your career in this field.

Responsibilities of a SaaS Product Manager

Below are some of the responsibilities that a SaaS product manager may be responsible for:


The product manager must be able to research the competition and develop a strategy for competing against them. They also need to be aware of new technologies that could impact the SaaS market, and they must be able to assess which of these technologies would work best for their product.

Developing a product strategy

The product manager must be able to develop a strategy for the product. This includes deciding which features to include, determining the timeline for developing these features, and budgeting for them.

Conduct Market Research

The product manager must be able to conduct market research in order to determine whether the product is appealing to customers and whether they are willing to pay for it.

Creating a roadmap

The product manager must be able to create a roadmap that details how the product will be developed over time. This roadmap should take into account customer feedback and changes in technology as they occur.

Prioritizing features and tasks

The product manager must be able to prioritize features and tasks, based on the company's strategy and the customer's needs. They also need to be able to deal with changes in priorities as they occur.

Managing a team of developers

The product manager may need to manage a team of developers who are working on the product. This includes ensuring that the development process is followed correctly, providing feedback as needed, and resolving conflicts between teams.

Developing a sales strategy

The product manager must be able to develop a sales strategy for the product. This includes determining who should be selling the product, how much money they should spend on advertising, and what kind of incentives they should offer buyers.

Generate Product Ideas

The product manager must be able to generate new ideas for the product. This may include coming up with new features, redesigning existing features, or developing entirely new products.

Working to improve product

The product manager must be able to work to improve the product. This may include making suggestions to the team, conducting market research, or working with other departments in order to ensure that the product meets customer needs.

What distinguishes SaaS Product Management from Product Management in other types of businesses?

SaaS Product Management differs from traditional product management in a few key ways. For starters, the focus of product management in SaaS is on delivering a customer experience that is both delightful and valuable. In order to do this, product managers need to have a deep understanding of the customer's needs and wants. They must also be able to anticipate customer needs and design features that meet or exceed those expectations.

Another important difference between SaaS Product Management and traditional product management is the focus on process. In traditional product management, the goal is to develop processes that allow products to be developed, launched, and managed reliably and efficiently. SaaS Product Management, on the other hand, focuses on creating processes that enable products to be delivered quickly and easily. This is essential for companies that are constantly evolving and need to keep up with rapidly changing customer demands.

Overall, SaaS Product Management is focused on delivering a high-quality customer experience that drives long-term business value.

Steps to Get Your SaaS Product Management Process Off the Ground

1. Define the Customer Experience Goals

The first step in creating a successful SaaS Product Management process is to understand your customer's goals. What do they want from your product? What are their expectations? Once you have this information, it's easy to design features that will meet or exceed those goals.

2. Collaborate with Other departments

In order to deliver a quality customer experience, product managers need access to all of the necessary data. This means collaborating with other departments, such as marketing and customer support, to ensure that all the information is available when it's needed.

3. Estimate Timeframes

Product managers need to have a good understanding of how long it will take to develop features, launch new products, and manage them effectively. This information can be gathered through surveys or analysis of past product launches.

4. Prioritize Features Based on Customer Needs

Once the goals and timelines have been established, product managers need to start prioritizing features. This process is often based on customer feedback or analysis of market trends.

5. Create and Implement Processes

Once all the necessary data has been collected, it's time to create processes that will help manage those goals and timelines. These processes should be easy to follow and ensure that products are delivered on time, every time.

Closing thoughts

A successful SaaS Product Management process starts with understanding your customer's goals and priorities. It then creates processes that help you deliver products on time, every time.